What is tourist attention and why is it important?

Tourist attention is essential to maintain good customer relations. The person seeking a tourist service needs guidance at every stage of the journey, from purchasing tickets to their return. The goal is for the customer to enjoy attention throughout those days.

What is tourist attention? It is a service linked to the information provided about a specific tourist destination. Its purpose is to clarify all customer doubts, provide contacts for tourist services, give recommendations regarding places of interest, highlight destination features, etc. The intention is to advise the tourist to provide accurate information in all stages of the tourist journey.

Why is tourist attention important? Without tourist attention, the customer would show uncertainty in many aspects; they may be confident in some but not in others. For this reason, the existence of tourist attention is important, as it provides the user with the security and tranquility to enjoy their days. Below, I will mention some common tourist services.

1. Provides informational resources
   • Tourist guides: provide important information such as museums, historical sites, phone numbers, hotels, prices, restaurants, entertainment areas, among others. Provides the tourist with an enjoyable tour.
   • Tourist maps: maps showing routes of a specific location. This graphic element is relevant for many tourists as it helps them locate points of interest.
   • Tourist brochures: aimed at informing the general characteristics of a destination, highlighting peculiarities that may be of interest to the tourist.
2. Provides a list of tourist companies
   • Displays various registered and accredited companies contributing services in the area, including accommodation, transportation, and food.
3. Answers tourists’ questions
   • Responsible for addressing and clarifying tourists’ doubts before and during their stay.
4. Showcases places of interest
   • Presents events and highlighted activities in different locations of the region.
5. Supplies relevant information
   • Provides information that often captivates tourists, such as general prices, currency information, transportation, opening hours, recommended sites, phone numbers, suggested routes.
6. Purposes of tourist attention
   • From a general point of view, tourist attention should fulfill the following purposes:
     • Guide, assist, and advise tourists.
     • Provide tourist materials to guide the customer, such as guides, maps, brochures, among others.
     • Address tourist suggestions to improve information management.
     • Offer quality tourist information to users.

Now that you understand the meaning and importance of tourist attention, motivate yourself to take advantage of all the tools you have and ensure your customers enjoy their trips to the fullest.”